Today Amazon serves over 45 Million customers and well over 600,000 Associates. Amazon.com is the Internet's most popular brand name. It is the largest Internet retailer in the world. Jeff Bezos the founder and CEO is a multi-billionaire and one of the richest men in the world.

A few quotes of Jeff Bezos will display the characteristic thinking behind the success of this brilliant entrepreneur and the dominance of Amazon.com.

1."A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things    
    well".

2."If you do build a great experience, customers tell each other about that. Word of mouth is very powerful".

3."There are two kinds of companies, those that work to try to charge more and those that work to charge   

    less. we will be the second".

4."We see customers as invited guests to a party and we are the hosts. It's our job everyday to make every

     important aspect of the customer's experience a little better".

5."What we want to do is something completely new. There is no physical analog for what Amazon.com is   

     becoming".

About his vision Jeff Bezos says “Our vision is the world's most customer-centric company. The place where people come to find and discover anything they might want to buy on line.”

To top it up he places great emphasis on the importance of the six core values-he insists on.

1. Customer obsession. 2. Ownership. 3. Bias for action. 4. Frugality. 5. High hiring bar. 6. Innovation.

    Here are some very useful Ideas and Tips that all Entrepreneurs including the Home Based Business      

    Entrepreneur can pick up from Jeff Bezos.

You have to be:

1. A Dreamer and never give up your dream

2. An Optimist and be Confident in what you do.

3. A Strategist, ready to meet all situations and circumstances.

4. Prepared to tread into areas where others have never trodden before.

5. Customer focused more than Marketing focused.

6. Obsessed about customers not competitors.

7. Innovative and keep on innovating.

8. Always thinking Big.

9. Working hard and charge less.

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