Today Amazon serves over 45 Million customers and well over 600,000 Associates. Amazon.com is the Internet's most popular brand name. It is the largest Internet retailer in the world. Jeff Bezos the founder and CEO is a multi-billionaire and one of the richest men in the world.

A few quotes of Jeff Bezos will display the characteristic thinking behind the success of this brilliant entrepreneur and the dominance of Amazon.com.

1."A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things    
    well".

2."If you do build a great experience, customers tell each other about that. Word of mouth is very powerful".

3."There are two kinds of companies, those that work to try to charge more and those that work to charge   

    less. we will be the second".

4."We see customers as invited guests to a party and we are the hosts. It's our job everyday to make every

     important aspect of the customer's experience a little better".

5."What we want to do is something completely new. There is no physical analog for what Amazon.com is   

     becoming".

About his vision Jeff Bezos says “Our vision is the world's most customer-centric company. The place where people come to find and discover anything they might want to buy on line.”

To top it up he places great emphasis on the importance of the six core values-he insists on.

1. Customer obsession. 2. Ownership. 3. Bias for action. 4. Frugality. 5. High hiring bar. 6. Innovation.

    Here are some very useful Ideas and Tips that all Entrepreneurs including the Home Based Business      

    Entrepreneur can pick up from Jeff Bezos.

You have to be:

1. A Dreamer and never give up your dream

2. An Optimist and be Confident in what you do.

3. A Strategist, ready to meet all situations and circumstances.

4. Prepared to tread into areas where others have never trodden before.

5. Customer focused more than Marketing focused.

6. Obsessed about customers not competitors.

7. Innovative and keep on innovating.

8. Always thinking Big.

9. Working hard and charge less.

Many of knowledge obtained from various sources, including the rind quality books from various disciplines, such as books that have we learned when we become students. Organization Theory as books, that examined the life of modern man that many now, we will certainly conclude that it is all thanks to the success of the organization to manage. The reason is because not everything may be produced without going through the organization. The problem is how to manage the organization effectively se may not experience so that barriers can be smoothly and achieve the target sasaranya. For this purpose, organized person. Thus the modern human life has a greater interest in people to develop so that the organization is able to answer the demands of modern life. Thus, the theory of organizations will also develop dengancepat.